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Sunday, July 17, 2011

The quality of your idea Makes A Difference

One thing that I always remembered from my days as an Arizona State Government Official, was to let ideas compete not people.  This way you will by no means take things personally and it will allow you to remain professional.  Instead of wasting time competing with one another, more time will be spent on being creative and innovative, allowing best ideas to prevail.

These days companies don't care how big you are they care about how Tall your ideas are!  Profound isn't it?  They understand how good ideas work in relation to not so good ideas because they are in the business of putting their money were there mouth is.  They understand the importance of re-shaping thinking patterns and the concept of thinking outside of your 9-dots.  Most entrepreneurs realize that there is no box so their way of thinking is the difference between being creative or go hungry!  Furthermore, if you can produce ideas that increase a companies margin of profit, you will be well on your way to becoming a well sought after idealist in the business world.  Now, let me explain further what I mean by "idea quality."

Improve your Ideas
You may or may not recall the slogan from the makers of Zenith TVs "The quality goes in before the name goes on?", Well guess what, it still ranks superior in most markets.  One thing you should want to be known for is a producer of good products.  Since the products you will be marketing are an extension and representation of your brand, they should be manufactured with good quality before your merchandise goes out.   Here are 3 points I like for you to consider while bashing out your  ideas.

Step #1: What is the Purpose
In order to build good ideas you must understand the purpose why you are creating them.  Have you heard the saying, like minds think alike?  Well, what they are really saying is they have found the person who meet their texture, meaning; both parties feel the same way about a common thing, they think alike.

All the more, what goes along with purpose is content.  And once these two components link up, energy is released and change occurs.  You develop a new way of thinking thus improving your creativity to bring forth better ideas.

If you change your way of thinking you will change where you are going.  And if you change where you are going you are able to take others along with you by convincing them to see your point of view.

Creative thinking produces good ideas and good ideas impact the people around you.  Your ideas become the difference and make up who you are and one own texture!  Simple isn't it?

Step #2: Understanding the Objective 
Understanding what you are trying to achieve will determine which road map is best suited to help you accomplish your goal.

You have to be willing to meet your competition head on.  Being competitive means you have to think of ideas that will hit your competition right where it hurts the most, in their pocket book!

Attack their "childhood" you know, their infant stages of the company.  Timing is everything so find out where they are most vulnerable and take advantage of their weakness and move in for the kill and finish the deal.

Step #3: Handle the Experience
Last but not least, one of the most important things you really need to pay close attention to after everything has been well planned and thought out, is to determine if your goals have been met.  So ask yourselves these questions to figure out if your in the right neighborhood of handling the experience of creating outstanding ideas.

Do your ideas meet the expectation of your market?

Does your idea speak volumes of new and exciting innovation: (does the idea make your product jump out at the consumer and grab there attention?).

Will your idea compete with your competitors ideas and rank superior?

Have done your home work (research) on your competition as described in step #2: "Take advantage of their weakness?)

If you were able to answer these questions your ability to think effectively will broadened your creativity and your ideas will stand on their on merits and compete with certainty.

To sum things up, researching the competition, exploiting their weaknesses and strengths is considered the breakfast of champions.  For it gives you knowledge that will help you decide which approach and or strategy to use is best.  Familiarizing yourself with staying on top of new and innovative technology, Market trends, and social media behaviors.  These are all keys to creating great ideas.

Now here's the comparison analysis!  It comes from the Word of God, in the book of Matthew Chapter 5: verse 13-16;
13 "You are salt of the earth; but if the salt loses its flavor, how shall it be seasoned?  It is then good for nothing but to be thrown out and trampled underfoot by men."
14 "You are the light of the world.  a city that is set on a hill cannot be hidden."
15 "Nor do they light a lamp and put it under a basket, but on a lamp stand, and it gives light to all who are in the house."
16 "Let your light so shine before men, that they may see your good works and glorify your Father in heaven."  What do the scriptures have to do with "quality of ideas," simply this.

Salt seasons and adds flavor, it also penetrates.  If your ideas do not have these keys they will be thrown out and trampled under foot by men for they lack substance, content and miss the mark. The same goes for our lives, God said we are the salt of the earth.  This translates to me; we make the difference that  impact the lives of others.

The light points the way, it reveals things.  Ensure that the idea points the way and reveals the strength of the product as a trendsetter.  In life we determine how bright our light will shine, by having good character, what we say and do makes all the difference in the world.

So show the good quality of your product by letting your ideas shine.  And be sure to let your light shine before men, that they may see your good works and glorify your Father in heaven.  Amen.

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